Risa Goodman

I am a software Product Manager & Design Strategy MBA trained in Human Centered Design, Lean user research, UX, analytics, design & data-driven software development.

Basically I am the business end of the design stick.

I specialize in 0->1->N  product development, typically for B2B products, multi-sided marketplaces, creator platforms, subscription products (B2B & B2C) & Enterprise growth & scaling. I write about Product Management and answer questions about the craft & challenges of Product Management when I can.

I am also a (crappy) fly fisher, a (slow) runner & cyclist, an (amateur) birder, a (budding) collector of queer photography and a passionate (maybe too much) advocate for making shit that matters. I tend to like difficult challenges & people the most.